Welcome to Latino Branding Power, an award-winning blog and consultancy dedicated to delivering culturally relevant and innovative marketing strategies to connect brands with today’s Hispanic consumer.

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Branding power case study

A post-Cinco de Mayo blog post: the new brand expression from el Jimador tequila by Cue design.

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Power in numbers

See how Latinos continue to influence our nation. Download the award-winning infographic as a resource about the power of Latinos in the U.S.

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Honored

Latino Branding Power was honored with the 2013 Hispanic Business of the Year award from the West Michigan Hispanic Chamber of Commerce.

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Designed for good

When the nationally recognized creative professionals magazine Graphic Design USA premiered their Hispanic Graphic Design Awards contest, Latino Branding Power was awarded as a finalist for the poster series design donated to help promote the Hispanic Center of Western Michigan’s 2012 Hispanic Festival.

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An interview with Juan Tornoe

At the 2011 West Michigan Hispanic Chamber of Commerce Awards Banquet, Latino marketing expert Juan Tornoe sat down with Jonathan Barrera Mikulich of Latino Branding Power for a few minutes before giving the keynote presentation that evening.

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