Hispanic marketing expert Juan Tornoe to visit Grand Rapids

Every year, members of the West Michgian Hispanic Chamber of Commerce gather for the organization’s Annual Awards Banquet. The event is the chamber’s most attended of the year and boasted a sold out attendance in 2010. In addition to rewarding local business leaders for their commitment to the West Michigan Hispanic community, the chamber also hosts a keynote speaker to talk about relevant topics to its members. This year the chamber is honored to have Mr. Juan Tornoe deliver the 2011 keynote speech.

With over 12 years experience on the media, agency and client sides of the marketing and advertising industry, Juan Tornoe is an expert marketer with a passion for serving the Hispanic community. He has experience in copy-writing, strategy development, media buying, consumer research and has worked with a wide range of businesses from owner operated small companies to Fortune 1000’s. He is the current owner and Sr. Consultant at Hispanic Trending, a leading Latino marketing and advertising blog. Mr. Tornoe has been an ADDY Award judge, a national and international consultant and public speaker, and has been published in several industry publications and newspapers. He is frequently quoted in the news with insights appearing in The New York Times, USA Today, Reuters, The Associated Press, CNN, Los Angeles Times, NPR, BBC, The St. Louis Post-Dispatch, Dan Rather Reports, ALMA Magazine, and Univision. Juan Tornoe has a Bachelor’s degree from Universidad Francisco Marroquin and an M.B.A. with emphasis in Marketing and Total Productivity Management from E.S.E.A.D.E., both in Guatemala City, Guatemala.

Mr. Tornoe has agreed to meet with me during his time in Grand Rapids to discuss ideas and insights related to Hispanic marketing. Time permitting, I will try to record a video interview for Latino Branding Power or post a written Q&A. This will be an opportune time to speak with Mr. Tornoe as the complete 2010 Census results for Michigan and the nation will hopefully be released at that time.

The West Michgian Hispanic Chamber of Commerce Annual Awards Banquet will take place at the JW Marriott Hotel of Grand Rapids on March 21, 2011, from 5:30 to 8:00pm. Online registrations for attending the event can be made at Eventbrite.

Please visit Latino Branding Power later for more about Juan Tornoe’s visit to Grand Rapids, MI.


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