An interview with Juan Tornoe

At the West Michigan Hispanic Chamber of Commerce Awards Banquet, Latino marketing expert Juan Tornoe sat down with me for a few minutes before giving the keynote presentation that evening. Mr. Tornoe was very generous with taking time out of his busy schedule and answered questions about his involvement with marketing to Latinos, the 2010 Census, challenges and trends in Hispanic marketing, and insights about how Latinos use social media and the Internet. Please check out the video above of the interview.

With over 12 years experience on the media, agency and client sides of the marketing and advertising industry, Juan Tornoe is an expert marketer with a passion for serving the Hispanic community. He has experience in copy-writing, strategy development, media buying, consumer research and has worked with a wide range of businesses from owner operated small companies to Fortune 1000’s. He is the current owner and Sr. Consultant at Hispanic Trending, a leading Latino marketing and advertising blog. Mr. Tornoe has been an ADDY Award judge, a national and international consultant and public speaker, and has been published in several industry publications and newspapers. He is frequently quoted in the news with insights appearing in The New York Times, USA Today, Reuters, The Associated Press, CNN, Los Angeles Times, NPR, BBC, The St. Louis Post-Dispatch, Dan Rather Reports, ALMA Magazine, and Univision. Juan Tornoe has a Bachelor’s degree from Universidad Francisco Marroquin and an M.B.A. with emphasis in Marketing and Total Productivity Management from E.S.E.A.D.E., both in Guatemala City, Guatemala.A big thanks to Mr. Juan Tornoe himself, Carlos Sanchez of the West Michigan Hispanic Chamber of Commerce, and Tomas Ojeda of the Grand Rapids Community Media Center.

For more about Juan Tornoe, please visit:

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