The advantage, and disadvantage, of cultural signifiers



Blogger’s note:

Miss me? You may notice the long gap between this post and the last …years actually. After taking a break to focus on career and personal goals, I’ve decided to jump back into blogging for Latino Branding Power. I’ve always enjoyed publishing these multicultural marketing related posts and seeing the feedback of readers. I hope to continue to find new and relevant topics to post about–our Latin-American communities continue to evolve and change as before.

Thanks for being a follower of these posts. As always, feel free to comment and connect with me anytime with questions and observations.

Jonathan Barrera Mikulich



The recent holiday season has been time for me to both celebrate and reflect. Music has often been the soundtrack to our celebrations and I tend to reflect on the origins of holiday music and how it has become so beloved.

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Latino Branding Power goes to the Smithsonian!

American Enterprise Exhibit

I am honored to announce that work from Latino Branding Power was curated this past year for display in the Smithsonian’s National Museum of American History. The original design, ¡Lotería, Lotería!: Latinos are Winning in Social Media, now appears in the Smithsonian’s new American Enterprise exhibition, a major installation that chronicles the history of events and individuals that have shaped business in the United States. The exhibition opened to the public on July 1 in Washington D.C. and will be on display for 20 years.

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