The advantage, and disadvantage, of cultural signifiers



Blogger’s note:

Miss me? You may notice the long gap between this post and the last …years actually. After taking a break to focus on career and personal goals, I’ve decided to jump back into blogging for Latino Branding Power. I’ve always enjoyed publishing these multicultural marketing related posts and seeing the feedback of readers. I hope to continue to find new and relevant topics to post about–our Latin-American communities continue to evolve and change as before.

Thanks for being a follower of these posts. As always, feel free to comment and connect with me anytime with questions and observations.

Jonathan Barrera Mikulich



The recent holiday season has been time for me to both celebrate and reflect. Music has often been the soundtrack to our celebrations and I tend to reflect on the origins of holiday music and how it has become so beloved.

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