Once again, the LATISM (Latinos in Social Media) National Conference proved to be one of the most vibrant and worthwhile Latino/a interest opportunities available. The three-day extravaganza hosted its 2012 version last month at the Hyatt Regency in Houston. I first attended the LATISM National Conference in Chicago last year at the famed Navy Pier conference center. This year, I had the privilege of being invited as a guest speaker in a panel discussion. Myself, along with Melissa Salas Blair, Claudia Deschamps, Olga Romero-Rios, and moderator Monica Vila, discussed various marketing communication insights on the panel entitled Understanding the New Hispanic Consumer. Our Friday morning panel was lively, well attended, and set the tone for what would be an exciting and invaluable second LATISM experience for me.
At last month’s LATISM conference, I couldn’t help but notice that the majority of attendees and presenters were Latina. I realize this observation should not be a surprise, as Latina bloggers continue to influence the online world. But this being my first social media conference, I found it a refreshing divergence from the typically male dominated worlds of computers and technology. Every day, these social media mavens provide highly valued content to their peers throughout the nation and internationally. Many brands have jumped on board with their advertising dollars. Those who haven’t would be wise to take notice.