Last year I completed a professional certification in Hispanic Marketing Communications through Florida State University. Since 2009, the F.S.U. Hispanic Marketing department has offered a course that is geared primarily to working professionals. It was a great opportunity to augment my credentials and I would highly recommend the course to others. For a final class assignment, students were asked to study a particular company or industry and develop a comprehensive Hispanic marketing strategy. For my assignment, I choose Grand Rapids based retailer Meijer, Inc.