This past spring I had the pleasure of reading the book Latino Link by online Hispanic marketing expert Joe Kutchera. Latino Link explores the online world of connecting brands to Latino consumers and communities. Kutchera himself has extensive knowledge and experience in this arena and his book offers a wealth of valuable marketing strategies, leading case studies, and relevant cultural insights. Latino Link is Kutchera’s fist book and is published by Paramount Market Publishing, a leading book publisher for multi-cultural business interests. Several months ago, after I tweeted that I completed reading Latino Link, Kutchera asked if I could write a review. I have finally been able to put my thoughts into a blog post.
Last year, Google upgraded its Translate web service to include real-time translation while you type. Clicking on sound icons will “speak” the words and phrases via a computerized voice. In December, QuestVisual released Word Lens, an iPhone app that uses the mobile device’s video camera to instantly translate words from one language to another. The Word Lens introductory video kept jaw-dropped viewers in awe for days.