Social media opens doors for “mama y papa” businesses

We have read the news and are aware of the hype – Latinos continue to rock in the social media world. Likewise, recent statistics indicate Hispanic small business owners continue to grow in influence as well. Case in point, a quick drive down the Latino dominant Grandville Avenue in Grand Rapids, Michigan, one will pass several locally owned “mom and pop” businesses; party stores, restaurants, bodegas, taquerías, and salons. Although we have seen plenty of professional and acculturated Latino businesses embrace social media, what kind of value can it deliver for local “mama y papa” businesses?

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