Hispanic marketing expert Juan Tornoe to visit Grand Rapids

Every year, members of the West Michgian Hispanic Chamber of Commerce gather for the organization’s Annual Awards Banquet. The event is the chamber’s most attended of the year and boasted a sold out attendance in 2010. In addition to rewarding local business leaders for their commitment to the West Michigan Hispanic community, the chamber also hosts a keynote speaker to talk about relevant topics to its members. This year the chamber is honored to have Mr. Juan Tornoe deliver the 2011 keynote speech.

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All Eyes on the Census

Over the upcoming weeks, we should plan to see much attention focused on the results of the 2010 Census. The U.S. Census Bureau has and will continue to release results on a state by state basis. A recent AP video (below) addresses the 2010 Census and the estimates that indicate a significant rise in ethnic populations, especially among Latinos.

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Latinos are ready to lead the digital revolution

There has been some social media buzz recently about the results of a marketing survey completed by Terra Networks and comScore. A press release on January 3rd announced results that show Hispanics are leading other populations in digital experiences and engagement. Across multiple digital platforms, Hispanics continue to over-index non-Hispanics in several areas that include: responsiveness to digital targeted ads, responsiveness to advertising on sites with user generated content, and interaction with online video ads. In addition, the survey indicates that Hispanics embrace an “early adopter” perspective by showing a willingness to explore new technology.
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Hispanic Leadership: In search of “the one”

Last November, the Pew Hispanic Center released the results of a survey that addressed Latino leadership. For the majority of Latinos in the U.S., the findings indicated there is not a single individual – be it a celebrity, politician, activist, or businessperson – that is considered a national Hispanic leader. The aptly titled press-release stated, National Latino Leader? The job is open.

This inspired me to consider our own Hispanic community here in Grand Rapids and West Michigan. Who is our local leader?

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